About On running shoes
On, or On Running, is a Swiss athletic footwear and apparel company founded in 2010. They're known for their distinctive running shoes featuring a unique cushioning technology called CloudTec®, which consists of hollow, tube-like elements on the sole—also called cloud pods—that compress and lock upon impact, then spring back to propel you forward.
Key characteristics of On running shoes include:
- CloudTec technology: The hollow pods on the sole that provide soft landings but firm takeoffs, creating On's signature "running on clouds" feel
- Speedboard: A rigid plate between the midsole layers that helps promote forward motion
- Breathable antimicrobial mesh: Lightweight upper material that keeps feet cool and controls odor
- Zero-gravity foam: Ultra-light cushioning material that's engineered for impact absorption and long-distance comfort
- Abrasion pads: Strategic reinforcement in high-wear areas that enhance durability and grip, ensuring a stable run and extending the shoe's longevity, even on rugged terrain
- Dynamic cushioning: Balanced design that allows for soft landings with responsive push-offs
- Adaptive fit: Precision cushioning and snug construction that create a secure, natural feel for both running and casual wear
On running shoes have gained a massive following in recent years, particularly among runners looking for a combination of performance and style. They can also be worn casually as lifestyle shoes, thanks to their distinctive design. The company has partnerships with several elite athletes, such as Roger Federer, and has expanded beyond running into other categories like hiking and tennis.
Why are On shoes so popular?
On shoes are steadily gaining popularity for the following reasons:
- Innovative technology: With its unique CloudTec cushioning, distinctive shock-absorbing cloud pods, and zero-gravity foam technology, On is pushing the boundaries of running shoe design.
- Comfortable and stylish design: The modern, minimalist aesthetic appeals to both athletes and casual wearers. The shoes are also incredibly light, easing strain on the feet and improving overall running performance.
- Sustainability initiatives: On uses recycled materials in their products—for example, the engineered mesh upper in many On running shoe models is made from 85% recycled polyester.
- Effective marketing initiatives: Collaborations with influential athletes and celebrities have helped increase On's brand visibility.
- High user satisfaction: Many users report positive experiences with On shoes, praising their comfort, performance, and durability.
Are On shoes good for running?
On shoes are designed for running, offering cushioning, support, and breathability. Models like the On Cloud and Cloudflyer are popular choices for both short and long-distance runs.
Who owns On sneakers?
On Running was co-founded by former Swiss professional athlete Olivier Bernhard, along with David Allemann and Caspar Coppetti, in 2010. The brand has since become popular worldwide, with tennis legend Roger Federer joining as both an investor and collaborator, helping fuel the brand's widespread appeal.
What is On Cloud?
On Cloud is On Running's most popular and versatile shoe model. Here are its key characteristics:
Design purpose
The On Cloud is designed to bridge the gap between performance athletics and everyday wear. At its core, it's made for people who want a shoe that can handle light running and daily activities while maintaining all-day comfort.
Signature features
The slip-on construction with speed-lacing system makes On Cloud incredibly convenient for people on the go, while the lightweight build means you barely notice you're wearing them. The shoe's CloudTec pods provide the brand's distinctive cushioning, and the breathable mesh upper keeps feet comfortable in various conditions.
Key benefits
It's particularly popular with those who spend long hours on their feet, frequent travelers who want a lightweight packable option, and active professionals who need a shoe that transitions seamlessly from morning workouts to office wear.
Common uses
Whether you're running errands, doing light workouts, walking through a new city, or standing through a long work shift, On Cloud is designed to provide consistent comfort and support.
What country is On Cloud from?
On Running is based in Zurich, Switzerland. Their shoes are designed and engineered in Switzerland, which is known for high-quality, innovative sports technology.
Which is better for running, HOKA or On Cloud?
The choice between HOKA and On Cloud running shoes depends on personal preference and intended use. HOKA shoes typically offer maximal cushioning and are often favored by distance runners, while On shoes are known for their lighter, springy feel, thanks to CloudTec.
What are some of the most popular On Cloud running shoe models for women?
The following women's On Cloud models account for various running styles and preferences, providing even more comfort through innovative designs and specialized features that meet the needs of women runners across different terrains and distances.
- Cloud: On Cloud women's shoes are designed for everyday wear and light running. Its slip-on design and speed-lacing system make it perfect for those wanting a shoe that transitions seamlessly from workouts to daily life. Get to know the On Women's Cloud 5.
- Cloudflow: A lightweight and responsive shoe built for speed and racing performance, the Cloudflow excels during tempo runs and competitions with its precise cushioning and springy underfoot feel.
- Cloudflyer: The Cloudflyer is engineered specifically for runners who need extra stability and support during their runs. The wider base and enhanced cushioning make it ideal for longer distances while helping prevent overpronation. Check out the On Women's Cloudflyer 5.
- Cloudswift: Built for urban runners who spend most of their time on concrete and asphalt, the Cloudswift features enhanced cushioning and impact protection specifically designed for hard surfaces.
- Cloudstratus: The most cushioned shoe in On's lineup, featuring a double layer of CloudTec for maximum impact protection, Cloudstratus is perfect for long-distance runners who want extra comfort without sacrificing responsiveness. Check out the On Women's Cloudstratus 3.
- Cloudrunner: A versatile, well-cushioned shoe that strikes an ideal balance between comfort and performance. Its enhanced support and stability make it an excellent choice for everyday training runs. For runners looking for stability in their shoes, here's a peek at the On Women's Cloudrunner 2.
- Cloudeclipse: Cloudeclipse is the latest innovation in On's lineup, featuring advanced CloudTec Phase technology for exceptional energy return and cushioning. This premium performance shoe combines maximum softness with explosive propulsion for an ultra-smooth running experience.
Are On Cloud for women good for standing all day?
Yes, On Cloud shoes for women—and men, for that matter—are generally comfortable for all-day wear due to their cushioned design and arch support, making them a popular choice for professionals who stand or walk for extended periods.
What is the primary difference between On Cloud shoes for women and men?
Women's On Cloud shoes are crafted with a slightly narrower fit and adjusted cushioning to match the general needs of women’s foot shapes, but they still incorporate the same CloudTec technology and durability as the men’s versions.
Are there specific On Cloud women shoes recommended for road running?
Yes, models like the On Cloudrunner and Cloudswift are designed for road running, offering grip and support optimized for pavement.
Can I use my On Cloud women's shoes for other activities besides running?
Absolutely. Many users wear On Cloud shoes for walking, light hiking, and even as everyday footwear due to their lightweight comfort and stylish design.
Where can I buy On Running shoes?
You can purchase On footwear, including running shoes, from Athletic Annex, both in-store and online. If you're in the Indianapolis area, our Indianapolis running store in Nora Plaza is open from Monday to Sunday, as are our Athletic Annex Fishers and Carmel athletic store locations.
Not sure which type of shoes best suit your running style? Our experts conduct free screenings to help you find the perfect fit.
Got any questions for our team? Fill out this form, and we'll get back to you within 24-48 hours. You may also call us at 317-872-0000.
