The Fitting Process starts with customer history and evaluation or their needs and foot type.We begin by asking the right questions about their running, walking or fitness history, including injuries and what specific shoes may have worked well in the past.Combining this with a visual inspection of their bare foot while standing and in motion, we can focus our search for shoes that will be very comfortable and work well for their intended use.
Test running or walking can be done on the concrete sidewalk or treadmill.While the treadmill allows us to film so we can watch in real speed or slow motion and has a higher tech feel to it, there are some limitations to treadmill analysis.The sidewalk allows us to see more potential problems because many people run a little differently on the treadmill than on a hard surface.For example, we will see more overpronation on the sidewalk than the treadmill.Also, concrete is a better testing ground for the cushioning of a given shoe.The key is having the opportunity to do both as needed.
Comparing and contrasting several pairs of shoes is very helpful in sorting through those that will meet the specific needs of the customer and those that not only work, but feel like they were made for them.This also ensures that the shoes work as intended and the customer has had a good opportunity to compare support, cushion, fit and feel of similar models.
Additionally, we like our customers to wear their new shoes in their home for a few hours or give them a short test run on a treadmill or indoor track to make sure they feel as good as they did in the store. If they do not feel great we encourage them to return to the store for reevaluation.